Dr. L. Santhana Raj

Associate Professor


Professional Info

Department : Commerce
Qualification : M.Com., M.A., M.B.M., M.Phil., Ph.D.,
Specialisation :  Human Resource Management, Accounting and Finance, Marketting and Banking
Academic Experience :  18 Years
Conference/Seminar/Workshop Attended/Organised : National Seminar on Challenges for academic staff college Organised by Pondicherry University, 13&14-12-2003.National Seminar on The Marketing challenges of service sector- A study of educational institution Organised by Madras University, 01&02-03-2003.
National Seminar on Impact of Liberalization on stock exchanges Organised by Erode Arts college,Erode, 13-02-2004.National Seminar on Web Advertising and Web marketing Organised by American college, Madurai, 1,2-02-2004.National Seminar on HRD through IT Organised by Annamalai university, 19,20-03-2004.

National Seminar on Corporate Governance Organised by Annamalai university, 20,21-02-2004.

National Seminar on Challenges of  Educational institutions Organised by Annamalai university, 20,21-02-2004.

National Seminar on IT and Rural India  Organised by AIM college, Tanjore 27,28-09-2004.

National Seminar on Changing Scenario of Indian Stock Exchanges Organised by AIM college, Tanjore, 7,8-03-2004.

International level Seminar on Pay Satisfaction in software Business Organised by St. Joseph’s  college of  Arts & Science, Cuddalore, 14,15-03-2008.

International level Seminar on Globalization Productivity and Decent Work Organised by St. Joseph’s  college of  Arts & Science, Cuddalore, 14,15-03-2008.

International level Seminar on Impact Of Globalization on Industrial Relations Organised by St. Joseph’s  college of  Arts & Science, Cuddalore, 14,15-03-2008.

National Conference on A Study of women empowerment through Micro Finance Organised by Annamalai University, 7,8-04-2008.

A study on innovation in microfinance for Sustainable devolopment, Annamalai University, 7th &8th 2010.

UGC Causes of poverty in india, Dhanalakshmi srinivasan college of arts and science, 24-09-2009.

Intenational UGC Sponsered An Analysis  of  Investor’s  Perception of Mutual Funds Service,Dept Market and Instruments Foreign Institutional  Investor’s (FIIS), Bharathidasan University, 10-01-2010.

Micro Finance in India Changing Face to Micro Credit, Sri Gee College of Arts & Science Coimbatore, 26-01-2010.

National Seminor Women Enterprenership in Rural Area in Indices Fatima College (Autonomous) Madurai, 29-01-2010.

UGC Sponsonel National Conference Indian Demand for Gold, Bishop Hober College(Autonomous), Tiruchirappalli, 12-02-2010.

Emotional Intelligence For Effective Teaching & Learning, Annamalai University, 29-03-2011. Growth And Dynamics of Corporate. Governance in India- An Emerging Trend Towards Gobal Market Economy, Bharathidasan University (Dept of commerce & Financial SDtudies) Tirucherappalli, 08-01-2011.

Youth Entrepreneurship, Annamalai University, 10-03-2011.

Self-Health Groups: A Tool For Women Employment And Social Security, St. Joseph’s College Tiruchirappali, 10-03-2011.

New Pension Scheme(NPS) – The Road Ahead and future Challenges, Holy Cross College, 4-03-2011.

Vital Role Of Performance Appraisal In Human Resource Development, Adaikalamatha Institute Of Management Vallam, Tanjavur-613 403, 28-01-2011.

Brand Performance Differentials Between Firms Via Innovation And Marketing, St. Joseph’s College Of arts And Science, Autonomous, 10-03-2011.

Credit Card and Student interest: a Financial Literacy Survey of College Students, Holy Cross College, 4-03-2011.

Business Models for Internet Based E-Commerce, Adaikalamatha Institute Of Management Vallam, Tanjavur-613 403, 28-01-2011.

Industrial Workers Rights, St. Joseph’s College Of arts And Science, Autonomous, Cuddalore 19-02-2011.

Paper presentation of Global environment innovation, A.V.V.M sri puspham college (Autonomous) Poondi-613503, 22/09/2012.

Workshop on “RESEARCH METHODOLOGY”,ST.Joseph’s college of arts and science(Autonomous), Cuddalore, 04.02.2013 TO 09.02.2013.

Banking product its customer, Sri Shankara Arts and Science College, kanjipuram, 01.03.2013.

Tamil Nadu History Congress Twenty First Annual Session – Historical Revolution of Industries in Cuddalore with Special reference to Neyveli Lignite Corporation (Page no – 47). ST. Joseph’s College of Arts and Science (Autonomous), Cuddalore-607001. 26.09.2014 to 28.09.2014.

UGC – NAAC Sponsored National Seminar – Restructuring Higher Education  Periyar Arts College, Cuddalore. 27.09.2014.

Articles/Books Published : Books  (Study Material Pondicherry University)

Articles  (Web Marketing American College)

Emotional Intelligence For Teaching & Learning pg no:96 (ISBN No:978-81-920622-0-7) Department Of Business Administration St. Joseph’s College Of arts And Science, Autonomous,  Thirichi .

Journal of banking, information technology and management pg no:103-109 (ISSN 0972-902X)January –June2013

Journal of performance management  (volume No.4) pg no: 114-117 (ISSN NO.2319-1406) April-june2013

Journal of Time management in the high level architecture (volume No.5) pg no: 78-79 (ISSN No.2319-1406) April-june2013

A study on market survey on the brand equity with special reference to Pondicherry co operative  spinning mills LTD., Thirubuvani , puducherry (volume No.2) pg no:144-145 (ISSN:2250-1940) March 2013

Best Paper-American College Madurai

Best Paper-Periyar Arts college Cuddalore

Best Paper-Madras University.

Risk Taking Capacity of Investors in Share Market – A Special Reference to Puducherry Region. Volume 1 Issue 1 January 2014 ISSN – 2347 5331 Page No: 23 Vijay Nicole Pvt Ltd, Chennai.

Tamil Nadu History Congress Twenty First Annual Session – Historical Revolution of Industries in Cuddalore with Special reference to Neyveli Lignite Corporation (Page no – 47). September 2014.

UGC – NAAC Sponsored National Seminar – Restructuring Higher Education ISBN – 978-81-908334-7-10-Page no: 11. 27 September 2014.

Awards Received :  Best Social Worker(02.02.2010).Vidayal Pothunala Sevai (Award For best Social Work).

National fellowship Award, New Delhi(December 11 2010).Tamilnadu State AIDS Control Society and state blood transfusion council.

Any other :  NSS Co-ordinator

Personal Info

D.O.B : 09.03.1972
Mobile : 9442718097
Email : [email protected]
Communication Address : No.7 Muthusamy Nagar Extension,S.N chavadi, Cuddalore-1.